Benidorm - shortlisted in the 2025 Green Pioneer Competition

Benidorm’s green transition is underscored by its dedication to sustainable water and energy management. The city has implemented a smart water management system that has successfully reduced water consumption by 30%, supported by the use of recycled greywater for public spaces and irrigation. This system complements Benidorm’s broader renewable energy efforts, with solar panels powering public buildings and hotels, which have significantly reduced its carbon footprint. Benidorm’s resource efficiency measures, such as ISO 14001 certification, demonstrate its long-term commitment to sustainability.

Recognising the need to move beyond its traditional sun-and-sea tourism model, Benidorm has diversified its tourism offer to include health, educational, and ecotourism options. This strategic shift not only helps to smooth seasonal tourism peaks, but also provides stable, year-round employment opportunities. The development of eco-friendly golf courses, cultural tours, and sustainable theme parks further enriches its appeal, making it a destination that offers much more than its famous beaches.

A proactive approach to climate adaptation includes the construction of sea walls and the reforestation of urban areas with native species to improve air quality. These efforts are crucial in mitigating the effects of climate change, like rising sea levels and extreme weather events. The city’s investment in sustainable beach management practices ensures that its coastal and marine ecosystems are protected for future generations.

Incorporating smart technology has been a key component of Benidorm’s green transition. A mobile app providing real-time information about beach conditions, weather, and local events helps to manage visitor flow and prevent overcrowding, benefiting both tourists and residents. This innovative use of technology enhances the visitor experience while reducing pressure on the city’s infrastructure and natural resources.