300 seconds with Marc Sanderson | European Capital of Smart Tourism Spokesman | City of Málaga, Spain

300 seconds with Marc Sanderson | European Capital of Smart Tourism Spokesman | City of Málaga, Spain

Digitalisation forms an essential part of the tourism experience in this European Capital of Smart Tourism. With innovation and smart digital solutions like a beach application, Artificial Intelligence, the Digital Content Hub and much more, Málaga succeeds in making digitalisation easy to understand and most of all to use while visiting the city.

Tune in and listen to the latest `300 seconds` podcast episode of our Travel Hero series (Spotify, Apple Podcast, Podigee or on itb.com) and tell us what you want to explore in Málaga!

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The Travel Hero Podcast by ITB is a series of intimate talks with inspiring minds of the tourism industry about their lives, lessons learned, career tips and deep dive episodes on current trends moving the travel industry.

Málaga Ciudad Genial   --   Ayuntamiento de Málaga    --    European Capital of Smart Tourism