The 2020 European Capitals of Smart Tourism, Málaga and Gothenburg, together with the 2020 European Smart Tourism Awards winners Breda, Ljubljana, Karlsruhe, as well as Gothenburg itself, were present in this year’s FITUR travel trade fair in Madrid. Representatives of the cities participated in the FITUR Know-How event “Developing Smart Tourism Destinations” on 23 January 2020. It was an interesting discussion, in which the cities explained how they each address the current challenges in the tourism sector and how they became smart tourism destinations. The public had the opportunity to learn about the European Capital of Smart Tourism initiative also at the stand – getting an insight into how the EU is supporting cities in promoting their good practices and working together on smart tourism.
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