News

During SXSW 2026, the City of Tampere and Visit Tampere took part in the “Sauna like a Finn” event, offering media representatives, content creators, and industry professionals a chance to unwind in the middle of busy days.

Today, Dubrovnik held the official launch ceremony marking its year as the 2026 European Green Pioneer of Smart Tourism.

The city of Tampere officially launched its year as the 2026 European Capital of Smart Tourism, celebrating with a high-level opening ceremony and an unveiling of a smart tourism hashtag sculpture in the city centre.

Tampere (Finland) and Dubrovnik (Croatia) are the latest destinations to receive the European Capital and Green Pioneer of Smart Tourism 2026 titles.

Tampere (Finland) and Dubrovnik (Croatia), this year's European Capital and Green Pioneer of Smart Tourism, will represent the titles at ITB Berlin from 3-5 March. Check out the smart tourism programme at the event below.

2026 European Capital & Green Pioneer take to the stage at this year's European Tourism Day in Brussels.

Torino (Italy), the 2025 European Capital of Smart Tourism, held a smart tourism workshop focusing on the real-life challenges and opportunities faced by destinations across Europe.

The European Commission announces the 2026 European Capital and Green Pioneer of Smart Tourism - Tampere (Finland) and Dubrovnik (Croatia), celebrating destinations leading in accessibility, sustainability, digitalisation and cultural heritage.

This year, Torino (Italy) was selected as the 2025 European Capital of Smart Tourism, setting an example for destinations across the continent with its innovative tourism practices.