News

As the newly crowned European Capital of Smart Tourism 2025, Torino is demonstrating how urban destinations can become more inclusive, accessible and sustainable without losing their character.

Benidorm may be known for its golden coastline and sunny skies, but it’s the city’s approach to sustainability that has earned it the title of European Green Pioneer of Smart Tourism 2025.

Learn how to apply for the 2026 European Capital and Green Pioneer of Smart Tourism. Follow these 7 key steps to strengthen your application before 30 May 2025. #EUTourismCapital

Known as a popular sun and beach destination in Spain, Benidorm is on a mission to transform itself into a modern hub of sustainable tourism. Learn more about the city's transformation into the 2025 European Green Pioneer of Smart Tourism.

A former industrial city, Torino is gradually changing into a modern tourism gem. The change is evident in the city’s recent recognition as the 2025 European Capital of Smart Tourism, an award given European cities by the European Commission.

the European Commission has launched the 2026 edition of the European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism competitions.

In the new episode of the EU Smart Tourism Podcast, we are introducing and celebrating the winners of the 2025 European Capital & Green Pioneer of Smart Tourism - Torino (Italy) and Benidorm (Spain).

New Competition will be launched at ITB – Join Us in Shaping the Future of Smart and Green Tourism!

On 20 February 2025, Benidorm (Spain) held the official launch ceremony marking its year as the 2025 European Green Pioneer of Smart Tourism.