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European Capital and Green Pioneer of Smart Tourism

Ibiza – Shortlisted in the 2026 European Green Pioneer of Smart Tourism Competition

More than just a sun and beach destination, Ibiza, Spain, stands out as a place that integrates tourism and sustainability, promoting eco-friendly, digital and innovative practices that reflect the city’s progress in this direction.

Protecting natural resources

Through the 'Viu la Posidònia' campaign, the city is raising awareness among locals and visitors of the vital seagrass meadows that keep the sea clear, store carbon and support marine life. To protect these meadows, the island uses eco-friendly buoys and runs restoration projects to bring damaged areas back to life. Furthermore, Ibiza is improving its use of water and energy. Leak detection systems save thousands of cubic metres of water each year, and underground water is reused for street cleaning. Public lighting has been switched to LEDs, and solar panels are being installed on municipal buildings, cutting emissions and costs.

Ibiza

Balancing Tourism and Tracking Sustainability

Ibiza is working to reduce the pressure of mass tourism during the summer by promoting culture, gastronomy, sports, and conferences throughout the year. New projects, like the Parador hotel in Dalt Vila, located in a historic area and offering cultural events, fine dining, and conference facilities, aims to attract visitors outside the peak holiday season and support a stronger local economy. Meanwhile, the city is using data and smart tools to measure the impact of tourism on its resources, infrastructure, and the environment. Through partnerships with EU initiatives, Ibiza tracks real-time information and adjusts policies to maintain a balanced and sustainable tourism sector.

Ibiza

Climate Resilience and Community Involvement

The city is committed to investing in climate adaptation. This involves protecting natural areas such as wetlands, which help to prevent flooding and support biodiversity, as well as managing marine zones to minimise human impact.  At the same time, residents and visitors are actively engaged through educational campaigns, accessible beaches, and participatory conservation projects. The establishment of the Office for the Elderly further strengthens social inclusion, ensuring that the community plays a central role in the city’s sustainability efforts. 

With a focus on strengthening the community and local businesses, Ibiza invests in initiatives that empower artisans, markets, and tourism businesses throughout the year. By distributing tourism income more fairly and reinvesting in community and environmental projects, these efforts generate long-term benefits for both residents and visitors, while fostering a more resilient and inclusive community.

Ibiza