Conservation Through Community
The municipality’s iconic landscapes, including the Rebild Hills and the Rold Forest, offer visitors unique experiences while remaining carefully preserved. Programmes such as Wild About Rebild encourage citizens and businesses to get involved in activities like planting wildflowers, reducing chemical use and creating accessible nature trails. These initiatives ensure that visitors can enjoy the landscapes responsibly, while supporting conservation efforts directly through tourism. By linking local engagement with environmental stewardship, Rebild demonstrates how communities and nature can thrive together.
As part of its nature preservation actions, Rebild actively promotes slow and nature-based tourism. Along the historic Hærvejen trail, the municipality provides trail maintenance, digital storytelling and creates partnerships with local businesses. Programmes like MEETNATURE offer immersive nature experiences for schools and institutions, focusing on leadership, well-being, and team-building. This strengthens the connection between tourism and local residents. Tourism in the municipality also supports social inclusion by involving volunteers, schools, and local producers in sustainable projects. This approach connects people with nature and the community, while enabling year-round tourism without harming the environment.
Tourism Driving Change
In Rebild, local businesses are encouraged to adopt sustainable practices through initiatives like the Green Transition and Sustainable Tourism & Retail Programme. Participants in this programme have introduced circular packaging, upcycled furniture, low-impact events, and collaborative products with schools and social workshops. With over 90% of businesses reporting lasting changes, the programme demonstrates how practical guidance and community collaboration can transform tourism into a driver for circular innovation and the more efficient use of resources.
Climate Action in Practice
The municipality is setting an inspiring example by focusing on climate action and aiming for climate neutrality by 2050 through its DK2020 climate plan. This strategy guides local actions to reduce emissions and promote sustainable development. By tracking energy use, transport, waste, and tourism, and by supporting local businesses, the municipality helps the community implement greener practices in their daily lives. Installing solar panels and energy-saving solutions at historic sites help to reduce emissions and lower costs while making sustainable practices a visible part of daily life and showing how a community can put climate action into practice.


