News

the European Commission has launched the 2026 edition of the European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism competitions.

In the new episode of the EU Smart Tourism Podcast, we are introducing and celebrating the winners of the 2025 European Capital & Green Pioneer of Smart Tourism - Torino (Italy) and Benidorm (Spain).

New Competition will be launched at ITB – Join Us in Shaping the Future of Smart and Green Tourism!

On 20 February 2025, Benidorm (Spain) held the official launch ceremony marking its year as the 2025 European Green Pioneer of Smart Tourism.

Torino (Italy) is embracing a new era, transforming from an industrial powerhouse into a flourishing tourism destination. Torino is leading by example with initiatives that highlight its achievements in accessibility, sustainability, digitalisation, and cultural heritage.

The European Commission has published a collection of pioneering smart and sustainable tourism practices from cities participating in the 2025 European Capital and Green Pioneer of Smart Tourism competitions.

With its bold slogan ‘Why not?’, Benidorm (Spain) has been named the EU’s 2025 European Green Pioneer of Smart Tourism, following a European Jury meeting in Brussels on 26-27 November 2024.

Torino (Italy) and Benidorm (Spain) have been selected as the winners of the EU’s 2025 European Capital and Green Pioneer of Smart Tourism competition, following a European Jury meeting in Brussels on 26-27 November 2024.

Today, the European Commission revealed the finalists for the 2025 European Capital and Green Pioneer of Smart Tourism competitions. The awards recognise cities that demonstrate exceptional commitment to smart and sustainable tourism.