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More than just a popular destination in the Mediterranean, Benidorm stands out for its visionary approach: it was one of the first cities in Spain to embrace sustainable tourism and urban planning.

With the summer holidays in full swing, travellers across Europe are looking for hidden destinations that are not overcrowded by tourists and not as effected by harsh weather conditions. Discover Torino, a lesser-known city in the north of Italy!

As the newly crowned European Capital of Smart Tourism 2025, Torino is demonstrating how urban destinations can become more inclusive, accessible and sustainable without losing their character.

Benidorm may be known for its golden coastline and sunny skies, but it’s the city’s approach to sustainability that has earned it the title of European Green Pioneer of Smart Tourism 2025.

Learn how to apply for the 2026 European Capital and Green Pioneer of Smart Tourism. Follow these 7 key steps to strengthen your application before 30 May 2025. #EUTourismCapital

Known as a popular sun and beach destination in Spain, Benidorm is on a mission to transform itself into a modern hub of sustainable tourism. Learn more about the city's transformation into the 2025 European Green Pioneer of Smart Tourism.

A former industrial city, Torino is gradually changing into a modern tourism gem. The change is evident in the city’s recent recognition as the 2025 European Capital of Smart Tourism, an award given European cities by the European Commission.

the European Commission has launched the 2026 edition of the European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism competitions.

In the new episode of the EU Smart Tourism Podcast, we are introducing and celebrating the winners of the 2025 European Capital & Green Pioneer of Smart Tourism - Torino (Italy) and Benidorm (Spain).

New Competition will be launched at ITB – Join Us in Shaping the Future of Smart and Green Tourism!