Awarding innovative, green and accessible tourism and paving the way towards a sustainable recovery
The tourism sector plays a crucial role in generating growth and jobs in the EU, and still holds untapped potential – especially in the area of smart tourism. We aim to promote the EU’s forward-thinking tourism offer to global audiences and sustainably increase footfall at pioneering destinations that offer unique visitor experiences.
European Capital of Smart Tourism initiative recognises outstanding achievements by European cities as tourism destinations in four categories: sustainability, accessibility, digitalisation as well as cultural heritage and creativity.
With many cities and destinations looking to recover and grow more resilient after the global pandemic, it is important to develop and implement smart tourism practices in line with green and digital transition.
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