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European Capital and Green Pioneer of Smart Tourism

Best Practices

Our initiative spotlights cities and destinations at the forefront of smart and sustainable tourism. The best practices linked on this page are supporting knowledge sharing in the European travel industry.

Torino
European Capital of Smart Tourism

Click on the link below to read leading examples of smart tourism practices from the 2025 European Capital of Smart Tourism competition

Benidorm
European Green Pioneer of Smart Tourism

Click on the link below to read leading examples of sustainable tourism practices from the 2025 European Green Pioneer of Smart Tourism competition