Proudly eco-friendly and innovative
Bordeaux is a cosmopolitan city with over 257,000 inhabitants where people and cultures meet. It is a place of creativity and a gateway to the South-West of France. Here, where multiple environments intertwine, the river that runs through the greatest vineyards in the world, all the way to the Gironde Estuary, is found - close to the Atlantic Ocean and Arcachon Bay. Bordeaux may well be an 18th century city, but it is proudly eco-friendly and innovative. While the Gironde capital constitutes the largest UNESCO-listed area in the world with 347 monuments, it is also a pioneer for urban regeneration. The city is fully committed to welcoming refugees.
Pioneering sustainable wine tourism
Bordeaux is home to the largest wine growing region in the world with 7000 chateaux and is at the forefront of the creation of the “wine tourism” concept: 2 million “wine tourists” visited the Bordeaux vineyards in 2018. Highlights include La Cité du Vin and the Bordeaux Wine Festival - now exported to Brussels and Hong Kong. More than 65% of the surface area for Bordeaux vineyards has received certification for their environmental efforts and €1.2 million has been invested in research, notably into the reduction of the use of pesticides. Since 2003, the city has laid down tracks for four different tram lines, culminating in a metropolitan network that stretches over 66 km. The trams are 100% accessible thanks to large sliding doors and step-free access. The river shuttle and buses are also completely accessible and each one has specially reserved seats for wheelchair users. A special guide has been created by the Bordeaux Tourist Office for those with disabilities, containing a list of all services and activities available to persons with reduced mobility.
From military barracks to a green haven
Bordeaux is making use of its existing resources and repurposing them to propel their smart tourism practices to the top. A further example of this is The Darwin Ecosystem, which is a collective geared towards a green economy - now one of the most visited sites in Bordeaux. This former military barracks is home to an urban farm and the largest organic restaurant in France, all showing a way of “consuming differently”. It’s a place of diversity and innovation where you can find skateparks, an open-air gallery for graffiti artists, as well as co-working spaces and entrepreneurs working in the green economy. The guide is regularly updated in light of feedback from handicapped visitors. The tourist office has also placed an emphasis on e-platforms to promote its content. The creation of the CityPass in 2014 gives visitors free access to over thirty culture and leisure-focused establishments. A tour of the city is also included, as well as unlimited use of public transport. Bordeaux’s port committed to an environmental cruise ship charter in 2019, pledging to reduce emissions, eliminate waste and limit sound pollution. Additionally, the four cruise ship landing stages are being made electric-ready, plus waste and sewage are collected from ships.
Place of diversity and sustainability
All visitors passing through Bordeaux- be it for business or pleasure, whether you’re just getting started or you’re a connoisseur of the region- live the Bordeaux experience: history, architecture, essential knowledge or old stories, the simple spectacle of everyday life. For those who wish to make the most of their stay, the Bordeaux CityPass is really the best.
Several hundred estates, known as châteaux, are open for visiting all over the region, proposing classic tours, themed tours, tasting classes, dining opportunities or fun activities. This pass is available for 24, 48 or 72 consecutive hours, including the following city services:
- La Cité du Vin (before 12pm)
- Les Bassins de Lumières
- Unlimited access to tram, bus, river shuttle
- 20 museums and monuments
- 1 guided tour
Find out more: https://www.visiter-bordeaux.com
Ecology at heart: The Bordeaux Wine Festival
In 2022, the Bordeaux Wine Festival was organised as a certified sustainable festival as a cornerstone of the city’s year as the European Capital of Smart Tourism.
Bordeaux and València discussing Smart and Sustainable Tourism in ITB Berlin
On 10 March 2022, Bordeaux and València, the 2022 European Capitals of Smart Tourism, and Middelfart, the 2022 European Destination of Excellence exchanged views on smart and sustainable tourism during this year’s ITB Berlin.
Infographic: Bordeaux, 2022 European Capital of Smart Tourism
What makes Bordeaux a smart tourism destination? Find out some interesting facts and figures about the 2022 European Capital of Smart Tourism.
Bordeaux kicks-off the year as 2022 European Capital of Smart Tourism
On 3 February 2022, the Mayor of Bordeaux Pierre Hurmic was presented with the 2022 European Capital of Smart Tourism trophy.