In June, Gothenburg, the 2020 European Capital of Smart Tourism, hosted a digital “Think Tank” event. Taking part were representatives from the tourism industry in West Sweden and the IT industry. The Think Tank focused on how digitalisation and new technology can contribute to the development of the tourism industry and how to go about returning to the “new normal” environment, when the COVID-19 crisis ends. Participants shared their thoughts on opportunities and challenges regarding digitalisation and the implementation of new technology. The economic association GREAT facilitated the Think Tank. This initiative is the first in a series of planned workshops during the year.
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