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European Capital and Green Pioneer of Smart Tourism
News article18 July 2023Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs1 min read

The EU Smart Tourism Podcast: Episode 7

In the seventh episode of the EU Smart Tourism Podcast, we are looking at the importance of effective co-creation and collaboration in smart tourism. 


Misa Labarile, Policy Officer at the European Commission, DG GROW together with cities’ representatives, professors and experts of the topic discuss why collaboration is fundamental to tourism and how to make it easier and more successful. 


  • Prof. Dimitrios Buhalis: Expert on digitalisation and smart tourism and director of e-tourism lab at Bournemouth University, United Kingdom
  • Prof. Joan-Carles Cambrils: Experts on tourism, Department of Economics and Social Sciences, Polytechnic University of Valencia, Spain
  • Camille Lenoble: Marketing Director and Communication Director at Only Lyon tourism bureau, France

Listen here