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European Capital and Green Pioneer of Smart Tourism
  • News article
  • 15 November 2023
  • Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs
  • 1 min read

The EU Smart Tourism Podcast: Episode 9

In the ninth episode of the EU Smart Tourism Podcast, we are looking at the most important skills in the tourism industry today. From digital literacy to standout customer service and cultural insight - the skills landscape is constantly changing.

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Misa Labarile, Policy Officer at the European Commission, DG GROW together with professors and experts of the topic, discuss the most essential skills required to stay relevant and indispensable in the tourism industry.

Speakers:

  • Julieta Medina: expert of smart tourism, tourism intelligence, and digitalisation.
  • Katarina Thorstensson: head of sustainability, Göteborg & Co, smart tourism strategist, DMO, Gothenburg, Sweden.
  • Prof. Aurkene Alzua: PhD in tourism, Professor at the University of Duesto and Nebrija University, Spain.
  • Prof. Giuseppe Aliperti: Professor at the University of Duesto, Spain.

Listen here.