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European Capitals of Smart Tourism
News announcement10 March 2021

The European Capital of Smart Tourism initiative presented at digital ITB Berlin NOW

The 2020 European Capitals of Smart Tourism Gothenburg and Málaga took central stage in this year’s virtual ITB Berlin NOW

ITB Berlin

The European Capital of Smart Tourism initiative at digital ITB Berlin NOW

The 2020 European Capitals of Smart Tourism Gothenburg and Málaga took central stage in this year’s virtual ITB Berlin NOW, the world’s leading travel trade show. On 9 - 12 March 2021, participants of the ITB had the opportunity to hear more about the European Capital of Smart Tourism initiative, learn what made Gothenburg and Málaga stand out to become 2020 European Capitals of Smart Tourism and what are their strategies for the recovery of tourism from the COVID-19 pandemic. 

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