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News announcement | 12 February 2020

Gothenburg starts the year with the new title

Representatives of the city, academia and the business community of Gothenburg gathered on 7 February 2020 for a launching event with regards to Gothenburg’s win as the 2020 European Capital of Smart Tourism. 

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Representatives of the city, academia and the business community of Gothenburg gathered on 7 February 2020 for a launching event with regards to Gothenburg’s win as the 2020 European Capital of Smart Tourism. The aim was to bring together as many people as possible to help make this year an engine of development for the destination. “There is a real commitment here to make Gothenburg an even better city and destination. We will put this enthusiasm to good use in this project. Working closely with our stakeholders, we will go from smart to even smarter this year,” says Peter Grönberg, CEO of Göteborg & Co. “It is genuinely inspiring that we are continuing to develop our fantastic city sustainably together,” says Helena Wiberg of Swedavia, who was also present at the meeting.

Read more about the kick-off event here.

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