ONLYLYON Experience launched in 2019. An innovative CRM tool which involves city wide innovation and involvement from both private and public sectors.
The principle of ONLYLYON Experience is to collate information and insights from key actors in the destination such as hotels, museums, services providers etc, to compile a central database that will facilitate valuable data sharing. This data can then be used in future communication plans to all the key actors in an omni-channel / omni-partner marketing approach, ‘Marketing Collectively’.
For example, for a first time visitor, all partners can share and use data to tailor and customise the message. Together, they agree through a ‘communications architecture’ on what messages will be communicated to different profile groups.
- Publication date
- 16 June 2019