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Learn how to apply for the 2026 European Capital and Green Pioneer of Smart Tourism. Follow these 7 key steps to strengthen your application before 30 May 2025. #EUTourismCapital

Known as a popular sun and beach destination in Spain, Benidorm is on a mission to transform itself into a modern hub of sustainable tourism. Learn more about the city's transformation into the 2025 European Green Pioneer of Smart Tourism.

A former industrial city, Torino is gradually changing into a modern tourism gem. The change is evident in the city’s recent recognition as the 2025 European Capital of Smart Tourism, an award given European cities by the European Commission.

the European Commission has launched the 2026 edition of the European Capital of Smart Tourism and the European Green Pioneer of Smart Tourism competitions.

In the new episode of the EU Smart Tourism Podcast, we are introducing and celebrating the winners of the 2025 European Capital & Green Pioneer of Smart Tourism - Torino (Italy) and Benidorm (Spain).

New Competition will be launched at ITB – Join Us in Shaping the Future of Smart and Green Tourism!

On 20 February 2025, Benidorm (Spain) held the official launch ceremony marking its year as the 2025 European Green Pioneer of Smart Tourism.

Torino (Italy) is embracing a new era, transforming from an industrial powerhouse into a flourishing tourism destination. Torino is leading by example with initiatives that highlight its achievements in accessibility, sustainability, digitalisation, and cultural heritage.

The European Commission has published a collection of pioneering smart and sustainable tourism practices from cities participating in the 2025 European Capital and Green Pioneer of Smart Tourism competitions.